Mission, vision and principles
Mission
To offer products obtained in a sustainable way from planted forests, generating economic, social and environmental benefits and, in this way, contributing to people's well-being and quality of life.
Vision
To be acknowledged as leader in the global pulp market.
Aracruz’s business principles
Our decisions and actions are based on ethical values and observe the following business principles, which also guide our Code of Conduct:
Integrity
We have a commitment to integrity:
- acting with fairness and honesty;
- respecting human rights;
- complying with legislation, internal rules, agreements and commitments;
- continuously seeking the best corporate governance practices;
- rejecting any form of corruption or illegality.
Commitment to shareholders
We create value for all shareholders, focusing on operational excellence:
- investing in continuous improvement and innovation throughout our operations;
- seeking to maximize return on investments;
- increasing the scale of our business;
- managing risks and pursuing a continuous reduction in the cost of capital.
Customer focus
We value long-term relationships:
- offering products that satisfy customer needs;
- guaranteeing the safety of our products and the reliability of their supply;
- investing in product development.
Valuing our employees
We value our employees:
- fostering a safe, healthy and motivating work environment and rejecting discrimination of any kind;
- respecting freedom of association;
- offering opportunities for professional and personal development;
- fostering professional growth based on merit;
- encouraging active citizenship;
- seeking to constantly improve quality of life.
Valuing our stakeholders
We cultivate relationships of mutual trust with our stakeholders:
- seeking engagement and cooperation;
- being sensitive to their aspirations and concerns;
- using dialogue as the first priority to resolve conflicts;
- respecting diversity and freedom of opinion and expression;
- being transparent in our actions and communications.
Harmony with the environment
We act in harmony with the environment and we contribute to its protection:
- using natural resources in a sustainable manner;
- adopting modern technologies and practices to make our operations more efficient and to minimize their impacts;
- contributing to the preservation of biodiversity.
Social responsibility
We take our corporate social responsibility seriously:
- disseminating knowledge and fostering the sustainable development of communities;
- establishing partnerships, investing in projects and nurture networks with the private sector, civil society organizations and the public sector;
- contributing to the improvement of public governance;
- supporting and strengthening the partners in our supply chain.
We encourage our business partners to adopt these principles, as we strive for the sustainability of our supply chain.
Updated on January 11th, 2007
